Repertoire
Repertoire is a hypothetical gourmet meal kit subscription for individuals who value convenience, culinary growth, and cultural exploration. I identified an opportunity to reposition the traditional meal kit model from speed-focused to skill-building and education-centered.
To support this shift, I strategically cobranded with MasterClass, pairing expert-led instruction with curated ingredients to transform a typical meal kit into an immersive culinary learning experience.
The Parlour
I rebranded a luxury hair salon by replacing its typeface with a more elegant, elevated style, using typography as the primary tool to communicate sophistication and exclusivity.
